Digital Coupons for CPGs
Coupons have become cool again. However, this time around consumers have gone digital. Digital coupon use has skyrocketed as consumers turn to the Internet and mobile phones to plan shopping trips and find savings. What's more, for CPGs and retailers, studies have shown that digital coupons can deliver greater reach and better redemption dates than paper and print-at-home coupons.
Greater reach and redemption
Reach the 1/3 of consumers who don't use paper coupons.
Achieve 10-40 percent or more in redemption rates.
Drive 25-50% increase in sales of featured items with a 5-10%
increase in total basket sales.
What YOU Technology can do for CPGs
YOU Technology provides a range of digital coupon solutions that make it easier for consumers to receive and act on your offers.
Retail and customer
coupon sites
Reach millions of new consumers by delivering your coupons digitally over YOU's growing network of retailer coupon sites (such as Kroger, Giant Eagle, Lowes Foods, and Shop 'n Save) and other high traffic consumer coupon sites.
Your own branded
coupon site
Create a standalone branded coupon site or a site integrated with your existing brand Web presence. Leverage YOU's sophisticated digital coupon technology platform and take advantage of consumer insights, multi-channel coupon delivery using the Web, mobile, and email marketing, and analytics.
Make digital coupons integral to shopper marketing events
Collaborate with retailers on account-specific merchandising and shopper marketing programs to reach new consumers, drive trial, and increase brand loyalty. We work with you to create unique digital couponing events, cause marketing programs, and sweepstakes and other promotions for key retail accounts.