Digital marketing gives you powerful new channels to reach your consumers in ways traditional media just cannot match. Whether your goal is driving product trial, reaching new consumers, or increasing purchase continuity, we can help you create digital promotions that better engage consumers to drive sales, CRM insights, and brand loyalty.
Experience Counts
For years, we've worked with the largest, most demanding brands in the world to create and execute innovative digital promotions such as:
- National and regional promotions including sweepstakes and instant wins
- Cause marketing programs that connect emotionally with consumers' social issues
- CRM-building and loyalty programs that improve direct-to-consumer relationships
Create national promotions that leverage the reach, scale, and cost-effectiveness only digital can offer. We've run programs that support a range of goals from driving trial, volume, cross-category consumption, and frequency to accelerating product launch, providing a 360-degree sampling, and supporting a loyalty initiative. Whatever your goal, we can help create and implement a successful program that helps you achieve it.
initiatives and retailer overlays
Extend national brand promotions to the regional level allowing you to better target your consumers and your marketing budget. We can also help you create digital overlays for your key retail accounts by collaborating with retailers on special promotions that reach shoppers online, in-store, and on-the-go.
Nothing drives sales better than blending the uniqueness of your brand with a social cause that inspires consumers to act. We've developed multi-faceted cause marketing programs that support highly visible national social issues, deliver relevant instant rewards to the consumer, and drive better sales using retail-specific tie-ins.
Demographic marketing segmentation can only get you so far. We can help you get to the next level by gathering and managing lifestyle and behavior data as a standard part of any promotion we create. As consumers opt in, you begin building consumer profiles that create endless options to better reach your most valued consumers. Combine these new consumer insights with YOU Technology multi-channel delivery (link to new multi-channel delivery page in uConnect section) via email, Web, smartphone, even in-store, to create game-changing benefits.
Support services
Every digital promotion we run is supported by a complete range of services that are:
- Comprehensive: We help guide you in every phase from program strategy through execution.
- Proven: Over 1000 successful promotions. We know what works and what doesn't.
- Flexible: Choose the right services to complement your existing resources and agencies.
