YOU Technology

Juicy Juice increases share of requirements with Arthur Storybook Spectacular

State Fair game of skill drives sales lift

Clearasil Rocks program saves distribution at Wal-Mart

M&M Mars turns national campaign into digital regional program at Kroger

myStonyfield Rewards drives direct consumer relationships for World’s #1 organic yogurt company

Rescue the Rainforest employs interactive “Cause Marketing” to reach younger consumers and drive purchase frequency

E-labels for Education goes digital with electronic proof of purchase

Love at first shop: First-time shoppers and top customers shift from price shoppers to loyalty

Catering to best customers: Leading regional grocer turns CRM data into valuable operating insights

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Finding gold in the circular file: Weekly circular turned into profit driver using POS data to segment and target customers

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Rewards program builds share of wallet, promotes branded merchandise

Family vacation sweepstakes drives purchase volume

Nintendo Wii sweepstakes fills consumer pantry

Rewards programs help quitters stick with the program

Free music downloads reach teen segment

Rewards program integrates with real-time targeting

Sweepstakes program integrates with national sampling tour