The battle for the shopper's attention is no longer confined to the circular in the Sunday paper or simple in-store promotions and end caps. It's on email, on the Internet, on their mobile phones, and on social media sites. Places you need to be to keep up with them. In fact, nearly two-thirds of shoppers engage in at least one digital deal activity on half or more of their shopping trips.*
Make it easy for shoppers to buy from you
Digital shopper marketing far outreaches traditional retail marketing methods—making it possible to connect shoppers wherever they may be, even while shopping in your store. Integrating Web, mobile, and social networking into your shopper marketing programs gives you an unparalleled opportunity to drive sales and build loyalty by impacting shoppers' purchase decisions online, in-store, and on-the-go.
See digital shopper marketing
Kroger taps into national M&Ms campaign
Impactful shopper promotion uses digital coupons, Web, and in-store promotion to drive sales at Kroger with unique brand tie-in.
Walmart and Clearasil go social with YOU Technology
Walmart/Clearasil program employs YOU Technology Teaming Engine to create viral social marketing impact that engages shoppers in a whole new way.
It extends your reach
to connect with shoppers online, on-the-go, and of course in store using mobile, the Web, and social media.
It opens the door to billions in CPG dollars to run collaborative digital merchandising events. According to Advertising Age, manufacturers spend $35 billion a year on shopper marketing—double what it was just 5 years ago.
It engages shoppers on a whole new level. Ever tried to run an interactive event using the circular? With digital shopper marketing, you can start with an in-store event, add an online incentive, instant win, or even a game, and attract shoppers with exclusive offers delivered through digital coupons.
You Technology digital marketing solutions
When you work with us, you benefit from our experience powering impactful digital merchandising events and promotions for the largest retailers and consumer products companies in the world.
- We have years of deep experience collaborating with retailers and brand manufacturers.
- We've developed best practices and templates.
- We know what works and how to execute it, and we know the pitfalls to avoid.
Add digital coupons and increase shopper marketing impact
Our digital coupon services and technology enable you to aggregate offers in one place, provide an online destination for shoppers, and integrate mobile and social media benefits to amplify your merchandising events. Learn more about YOU Technology Digital Coupons for Retailers.
Create one-of-a-kind collaborative digital merchandising events
Digital events that enhance and extend your in-store merchandising plan can have a tremendous impact on retail sales. We can create the program with you, or take an existing program to the next level by combining digital coupons, games and sweepstakes, and relevant content such as recipes that make it more fun and engaging for shoppers and appeal to manufacturers looking to go digital.
Turn national brand promotions into digital shopper marketing programs for your stores
We help you collaborate with your vendors to provide extensions to successful national brand promotions that reach more shoppers and engage them in promotions with unique elements for your stores.
*Grocery Manufacturers Association (GMA) and Booz & Co. Study