In the News

YouTech Appoints Neeta Bidwai VP Marketing, Julia Rhodes VP Product

DECEMBER 16, 2016 | THE POINT OF SALE NEWS

YOU Technology, LLC, the leading provider of digitally-integrated offers in North America, expanded its management team to help support the company’s rapid growth. Neeta Bidwai has joined the company as Vice President of Marketing and Julia Rhodes as Vice President of Product.

By integrating with POS systems or retailer loyalty programs, YOU Tech’s white label technology delivers the largest digital offer network, a scalable platform with a track record of high volume success, aggregated national brand content from all major publishers, and fraud-resistant coupons for loyal customers. With more than 4 billion offers downloaded to customer loyalty accounts, the company continues to rapidly expand to meet the increasing demand for digital offers. One recent study noted that 90 percent of U.S. adult mobile coupon users will redeem a coupon or code using a mobile device in 2017. The new hires will help YOU Technology continue to capitalize on this growing market opportunity, as well as deliver new innovations to its network of more than 10,000 retail stores.

“We are delighted to bring these two seasoned veterans onto our executive team,” said Cheryl Black, CEO of YOU Technology, LLC. “The use of digital offers is rapidly expanding and YOU Tech is the technology backbone driving these initiatives for household brand names and retailers. The wealth of experience that Neeta and Julia will bring will help us further capitalize on market opportunity ahead and deliver innovative solutions that will take digital couponing to the next level for marketers.”

Bidwai most recently served as Senior Director of Marketing at RedOwl, where she spearheaded the launch of the company’s corporate website and helped build the cybersecurity company’s enterprise marketing capability from the ground up. Previously, Neeta drove new partnerships and launched affiliate marketing at Earnest following a career as a strategic advisor in Washington, D.C. As Vice President of Marketing, Bidwai will be responsible for brand image and messaging and will be instrumental in developing YOU Technology’s marketing initiatives to help increase ROI for retailers within its network.

Rhodes brings more than 10 years of experience in product, technology, strategic partnerships, and finance to YOU Technology. She previously served as VP of Product for Pillow Homes, where she was responsible for the design and development of all Pillow Home’s application and services, securing $10M in venture funding from top-tier Silicon Valley investors. Prior to Pillow Homes, Julia was responsible for the launch of Evernote Market at Evernote. As Vice President of Product, Rhodes will be responsible for guiding YOU Technology’s product strategy and innovation.