Neeta Bidwai

VP Marketing

Neeta leads our efforts to grow and support our network of customers and partners. She enjoys collaborating across teams to drive messaging, brand identity, product marketing, communications, and thought leadership strategy.

Before joining YouTech in 2016, Neeta established enterprise marketing capabilities for RedOwl, a cybersecurity startup. She launched the corporate website to drive growth for two distinct product lines, developed and managed the brand, and built the thought leadership, content, and social media programs. Neeta previously launched the affiliate marketing program at Earnest, a fintech startup, growing it from inception to $30 million within a year. She also owned and operationalized the company’s first secured lending product beta, and sourced and managed its partnerships.

Neeta began her career in tech after working with former venture capitalist and telecom entrepreneur, Mark Warner. During more than a decade as a senior strategic advisor to Congress, she specialized in technology, telecommunications, energy, and national security. Neeta graduated with honors from Duke University.