uConnect Personalization TechnologyYOU Technology also makes it possible to personalize digital coupons and promotions by tapping into consumer profile data in your CRM, marketing and loyalty systems. Plus, we give you an on-ramp to personalization without the expense, delays, and risk because we host and manage the technology as a service for you.
The added benefit of making offers more relevant to consumers
To really profit from new digital media, understanding your consumer, beyond just demographics, is critical. uConnect helps you tap into your CRM, loyalty, and marketing systems and leverage consumer profile data such as lifestyle, behavior, even purchase history in order to engage consumers, impact their purchase decisions, and build loyalty.
For retailers, we provide ready-to-go POS integrations for most mainstream systems including IBM, NCR, Retalix, and others that enable you to capture basket data tied to consumer loyalty accounts and feed it into your CRM. A continuous trickle-feed process captures transaction data throughout the day.
Deliver offers based on lifestyle and behavior attributes, not high-level segment criteria. YOU Technology's offer matching engine dynamically marries your pool of offers with your most appropriate consumers. For example, you could create a Baby Club and use individual purchase and profile data to deliver the best offers throughout various infant stages–keeping new parents loyal to your brands and improving purchase frequency.
Reach your consumers where and when they are looking to buy. With YOU Technology, you can deliver offers in real-time, especially in-store where many consumers make their purchase decisions.
No matter how compelling an offer is, it will fail if it never reaches its target. The uConnect multi-channel marketing technologyenables you to use Web, mobile, in-store, email, and social media to connect with consumers using the method most likely to get them to act–whether it's online, in-store, or on-the-go.