One of the remarkable benefits of going digital is how quickly your visibility grows. That's why our uConnect digital marketing platform has a built-in suite of over 50 predefined brand and retail reports as well as a custom report creation feature to help you manage everything from business performance to loyalty to shopper insights.
Gain visibility across the board
Whether you are managing a brand or a retail chain, we have a suite of reports uniquely fit to your needs. Analyze product sales, consumer demographics, market research, retailer participation, redemption rates, and many other areas. For retailers, data can be pulled from a variety of contact points including Web, POS, direct mail, email, and kiosks, creating a single data source you can use to evaluate program performance and develop new consumer insights. Answer questions such as: Which consumer segments are buying my brand? Which segments are growing and where am I losing market share? How effective are my promotions in acquiring new customers or increasing share of wallet? Which offers drive the most incremental sales and with which segments? Which media channels deliver the highest ROI? Who are my most profitable shoppers? What categories perform best with which shopper segments? And more…
Whatever format you prefer
Some clients prefer to access reports over the Web while others want email, PDF, or even an Excel file to drill down for further analysis. Whatever your preference, uConnect delivers all these options. You can easily access reports on-demand through our secure password-protected Website 24x7x365. A customer-definable dashboard lets you tailor what you view based on preference or focus area. You can also download data and run pivot tables or many other analyses. Or if you prefer we can also export and email the data to you in multiple formats. Multiple delivery options combined with graphical reports make analyzing data easy.
Quarterly business reviews by your account manager
For many clients we also deliver quarterly business reviews conducted by your YOU Technology account manager. Using uConnect analytics, we also provide consulting services to help you develop segmentation analysis (including RFM, demographic and life stage segmentation, price sensitivity, and behavioral segmentation schemes), attrition/retention modeling, and other metrics that shape program strategy and targeting. If needed, we can also develop custom analytics uniquely mapped to your needs.