Using digital coupons to build sales and loyalty
White paper discusses how retail marketing, merchandising, and IT teams can make the most from an end-to-end digital coupon solution. Topics cover coupon aggregation, integrating coupons with digital shopper marketing programs, and using mobile and social media.
In-Store Marketing Institute Presentation: How Digital Coupons Are Impacting Path to Purchase
Did you know that more than 80 percent of digital coupons are downloaded directly from retailers' own websites, 25% of shoppers visit a retailer's or CPG's Facebook page at least once a month, and 36% of shoppers now use their smartphone while shopping? In this packed presentation at the recent In-Store Marketing Conference in Chicago, YOU Technology CEO Ken Fenyo discussed the impact retailer websites, social networking, and mobile couponing are now having on the shopper's path to purchase.
New Loyalty Strategies of Top Retailers
Webinar covers loyalty program attributes that distinguish "Best-in-Class" performance. Specific topics include how top performers use CRM data, mobile marketing and offer optimization to address changing consumer preferences. Presenter: Chris Cunnane, Aberdeen Group
Reach more consumers with mobile marketing
According to Nielsen, 23% of U.S. consumers now own smartphones. Hear how you can reach them, target offers to differentiate your brand, build relationships, and capture behavior insights and patterns. Presenter: Allen Johnson, Gartner Research Director focused on consumer insights
Catching the digital consumer wave
Learn how retailers and brands are connecting with consumers using web, mobile, and other digital channels. Presenter: Allen Johnson, Gartner Research Director focused on consumer insights
Aberdeen Group Cross-Channel Customer Loyalty Research Study
2010 research study of more than 150 retailers uncovering "Best-in-Class" loyalty program attributes. Report discusses how retailers drive greater business performance across several metrics - including 2 to 5 times better shopper conversion, retention, and frequency, and 37% better return on marketing investment.