uConnect Technology
What differentiates YOU Technology is the sophistication and reliability of our uConnect digital marketing platform. It powers every digital coupon, promotion, and loyalty initiative we deliver, providing the reach, scale, and measurement to successfully execute consumer-centric marketing. And the best part is, because our solutions are built on innovative cloud computing, you get the benefit of the most advanced Internet technology without the implementation and management overhead.
Digital Coupon Management
Our uConnect Digital Coupon Management technology is an end-to-end solution that connects shoppers, retailers, CPGs, and third-party coupon providers to aggregate, issue, manage, and redeem digital offers. uConnect’s deep capabilities include coupon setup, registration and authentication, direct-to-card download and redemption, UPC validation, budget and limit management, and coupon arbitration, to name a few. We integrate with retailer POS systems via either web services or our own Catalyst digital coupon processing solution. We provide industry-proven integrations with all mainstream POS systems including IBM SA & ACE, NCR ACS & ACS-IR, Retalix/StoreNext Scanmaster & ISS45, and marketing systems such as NCR Copient, IBM EME, VRMS, and many others. Catalyst is available in either a cloud-based or in-store end-to-end solution.
Promotion Management
Our uConnect Promotion Management technology enables you (or our skilled services team) to create and manage promotions at the individual, segment, or market level. It is a secure role-based cloud application that manages all the workflow for creating and deploying both simple and complex promotions. Capabilities include promotion setup, templates that make it easy to re-use or modify promotions to adapt to changing requirements, instant win game mechanics and algorithms, secure code origination and authentication, and many more.
Personalization and Targeting
Relationship marketing is contingent on having in-depth, relevant, and accurate consumer insights. Whether you are a consumer products company or a retailer, or if you have multiple fragmented CRM systems, we have the solutions to help you tap into consumer-centric data that enables highly-personalized campaign execution. Our predictive modeling tools identify the most relevant offers for your consumers based on a wide range of factors, including demographic, lifestyle, coupon activity, and basket data. Offers can then be delivered to your consumers via email, mobile, Web, or in-store with our multi-channel technology.
Multi-Channel Marketing
Create, coordinate, and deliver campaigns that reach your consumers where and when it’s most convenient for them. The uConnect platform supports established and new digital communication channels, including Web, mobile, in-store, email, and social media.
Insights and Analytics
Analyze consumer behavior, identify marketing opportunities, and measure merchant, partner, and program performance using graphical dashboards and more than 50 pre-defined reports. With YOU digital marketing, you’ll have instant access to more current insights on your customers, your merchandising, and your campaigns.