Consumer Behavior Analytics
Your consumers are one of a kind. Each is unique with different interests and tastes. An offer on diapers won't generate the same response for an empty nester as it would for a growing family with two toddlers.
YOU Technology helps you capture and mine the millions of tiny details that make every consumer unique and then turn those details into personalized marketing that gets results. uInsight combines consulting services and analytics technology to score and segment consumers, quantify value, model and predict behavior, and then easily dovetail that insight into your marketing programs. Answer questions such as:
- Which consumer segments are buying my brand?
- Which consumer segments are growing and where am I losing market share?
- What are the product affinities between my brands and with potential partners?
- How effective are my promotions in acquiring new customers or increasing share of wallet?
- Which offers drive the most incremental sales and with which consumer segments? Which media channels deliver the highest ROI?
- What is the impact of price on demand?
- Who are my most profitable shoppers?
- What categories perform best with which shopper segments?
- How well does my circular reach key shopper segments?
- What items and prices should I feature to drive sales?
- What pricing or promotional programs should I develop to engage price-sensitive shoppers?
- Which shoppers are reducing spend and what marketing programs can I create to win back their business?
- What opportunities are there to better align SKU selection and shopper behavior?
We don't just apply insights as a step in the process. We give you the power to do so much more. By combining powerful consumer analytics with uConnect's real-time, multi-channel offer delivery, we're able to thread behavior insights throughout the life cycle of every one of our solutions, from paperless digital coupons to interactive promotions to loyalty initiatives. Offers mirror consumer activity, yielding much greater results and continuously growing detailed profiles on your consumers.
